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Best CRM For Real Estate Agents

Best CRM for Real Estate


Real estate can be a challenging industry, but with the right tools, it can also be a lucrative one. One of the most important tools for any realtor or new real estate agent is a CRM (customer relationship management) system. A CRM can help you keep track of leads, manage contacts, and ultimately grow your business. In this blog post, we will discuss the key features to look for when choosing a real estate CRM and provide some recommendations for the best CRMs for Realtors on the market.


  • Lead management: A good CRM should have a robust lead management system that allows you to easily capture, track, and nurture leads. This should include the ability to assign leads to different team members, set follow-up tasks, and track the progress of each lead. It’s so important to be able to know when exactly to reach back out to a lead in order to convert them into clients!

  • Contact management: A CRM should also have a comprehensive contact management system. This should allow you to store all of your contacts' information in one central location and easily search for and access the information you need. This means more than just phone numbers and emails but also any notes relevant to help you ultimately convert this lead or any details relevant if they are already a client!

  • Marketing automation: Many CRMs offer marketing automation features that can help you automate repetitive tasks such as sending follow-up


emails and creating personalized email campaigns. This can save you time and help you stay in touch with your contacts.

  • Mobile access: With the fast-paced nature of the real estate industry, it's important to have a CRM that is accessible on the go. Look for a CRM that offers mobile access so you can manage your leads and contacts from anywhere.

  • Integrations: Many real estate agents use multiple tools to manage their business, such as email marketing software, social media platforms, and property listing websites. Look for a CRM that can integrate with these other tools to streamline your workflow.


Some of the best CRMs for real estate agents include:


  • Top Producer: This CRM is designed specifically for real estate professionals and offers a wide range of features such as lead management, contact management, and marketing automation.

  • BoomTown: This CRM offers a comprehensive platform that includes lead management, contact management, and marketing automation, as well as a built-in IDX-powered website.

  • Follow Up Boss: This Realtor CRM is designed to help agents follow up with leads more effectively and offers lead management, contact management, and marketing automation features. This is one I’ve personally used an absolutely loved!

  • LionDesk: This CRM offers a range of features for lead management, contact management, and marketing automation, as well as an AI-powered email and SMS marketing.

  • Wise Agent: another affordable CRM designed specifically for Realtors and offers tons of integrations to help you mange everything all in one place

  • Zillow: if you’re a new agent just looking for a simple, free CRM until you are able to grow your business a bit more, this might be the one for you


While there are plenty more out there, these are just a few examples that you may be interested in and it’s up to you to decide what you most need in a CRM.


First, consider what features are most important to you. Do you need a CRM that is simple and easy to use? Or one that is more robust and has more features? Once you know what features you need, you can narrow down your options.


Another important consideration is price. There are both free and paid CRMs on the market. Free CRMs may be a good option if you're just starting out, but keep in mind that they often have limited features. Paid CRMs usually have more features, but they can also be more expensive. It’s up to you to decide if you’re looking for a free CRM for real estate or the best CRM for real estate in general, because the price point of the two is definitely going to be quite different. But that being said there are plenty of options that are very affordable! It’s important to choose a CRM that fits your budget.


Finally, take some time to read online reviews of CRMs. See what other real estate agents are saying about the different options. This can be a great way to get first-hand information about the pros and cons of each CRM.


By following these tips, you should be able to find the best CRM for real estate agents. for realtors and new real estate agents to help manage your leads and other contacts as you build your network and grow your business.


In conclusion, a CRM is an essential tool for any realtor or new real estate agent. By choosing a CRM with the right features, such as lead management, contact management, and marketing automation, you can streamline your workflow, stay organized, and ultimately grow your business. Consider the above mentioned CRMs as a starting point and do your own research to find the best fit for your unique needs.


If you don't have any leads to put in a CRM yet, and you need help with growing your business and expanding your network, that's OK! It's likely that the most important step you should take before spending any money on a CRM is by investing in a coach that can teach you how to organically get leads, save you money on marketing and scale up your business!


With coaching options ranging from 3 months to a year, you'll learn how to;

  • Expand your client base

  • Attract your ideal clients to you

  • Learn free lead generating strategies

  • How to convert leads to clients

  • How to think like a successful agent

  • Navigate conversations with leads & other agents to build lasting relationships that will serve you throughout your entire career

  • And so much more!

Click here to apply for a free consultation call today to see if this program is the right one for you!



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